From Digital CV to Closed Deal

How HireAra + Access Attract Evo Connect Candidate Submissions to Marketing Attribution in One Loop 

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Here's a scenario every recruiter knows. You send a polished candidate profile with a proper layout and your agency branding. You follow up two days later. Nothing. So you follow up again. Still nothing.  

You don't know if anyone read it, whether it was forwarded to the hiring manager, or if it's sitting unread in a spam folder. 

This isn't a pipeline problem. There is an intelligence gap that costs recruitment agencies more than they realise. 32% of business emails are never opened (cloudHQ, 2025) and with hiring managers receiving upwards of 120 emails a day, your formatted candidate CV is competing with an overflowing inbox. Meanwhile, it can take up to 18 calls to reach a single client prospect (Barclay Jones). Without visibility into who has actually engaged with a submission, consultants are chasing blindly, spending hours on follow-up that yields nothing.

HireAra a candidate presentation platform that replaces static PDFs with branded, trackable digital landing pages, was built to close that gap on the submission side. Access Attract Evo, the recruitment marketing and attribution platform from The Access Group, closes it on the marketing and revenue side. Together, they create an unbroken view of the candidate's journey from the moment a profile is sent to the moment a placement is made. 

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What Changes When You Can See Exactly Who’s Interested 

Imagine sending a candidate profile and knowing, within hours, that three people from the same company have opened it, one of them twice and one has clicked through to your website. You don't follow up blind. You pick up the phone knowing they are already talking about this candidate internally. 

That call converts differently. Because you're no longer a recruiter chasing. You're a consultant responding to intent.  This is what HireAra's Lead Intent Score makes possible.   When a recruiter sends a candidate profile through HireAra, it's delivered not as a PDF but as a branded, interactive landing page. Every time a hiring manager opens that page, the system captures data: 

→    Who viewed the profile and how many times 

→    How many people from the same company engaged with it 

→    Whether the profile was downloaded (a strong buying signal) 

→    Whether the hiring manager clicked through to your recruitment website 

→    An overall view rate and click-through rate across all recipients  

All of this activity is distilled into a single Lead Intent Score — a live, composite measure of how engaged a hiring manager is with a given candidate.  

Real-world example: 3 people from the same organisation have viewed and clicked through your Digital CV? Stop waiting. Pick up the phone. They are actively discussing this candidate. Watch the video for whole story!

youtube.com/watch?si=tKFa70QBaQVSpvVq&v=pA6pjRSgqXc&feature=youtu.be

The Lead Intent Score replaces gut instinct with actual buying signals. It tells consultants who to prioritise, who to let breathe, and who is ready to convert without a single follow-up call made in the dark.

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How HireAra Integrates with Access Attract Evo

The integration between HireAra and Access Attract Evo was built with one goal in mind: to make the candidate submission journey the starting point of a trackable, attributable marketing funnel.

How to Set It Up: Inside the HireAra Template Editor

The integration lives inside the HireAra template builder and takes just a few steps to configure. Check the step-by-step guide in the link below or watch the video to follow.

That's it. Once the template is applied to a candidate profile and a landing page is generated, the button is live and every click is automatically tracked.

Set up Guide >>

Watch Video ▶️

What the Hiring Manager Sees and What You See

When a hiring manager clicks the Access Attract button on a Digital CV, they land on your recruitment website with two UTM parameters automatically appended to the URL:

→    utm_source=HireAra — so Attract knows exactly where this visitor came from

→    utm_campaign=[landing page name] — the unique identifier for the specific Digital CV that drove the click

In Access Attract's Website Analytics dashboard, your marketing team can filter by source and immediately see all traffic that originated from HireAra, broken down by the individual landing page that sent it. No manual tagging, no spreadsheet reconciliation. The data flows automatically.

So Which Consultant is Actually Driving Revenue? 

This is the question most agency marketing teams can't answer not because the data doesn't exist, but because it lives across separate systems that never talk to each other. The result: agencies routinely make marketing budget decisions based on incomplete attribution, often unable to draw a straight line between a campaign and a placement.  Access Attract Evo's Conversion Analytics layer pulls data from your career site, CRM, ATS, and third-party sources including HireAra into a single, unified intelligence hub. With HireAra connected, your marketing team can answer questions like:

→    Which consultants' candidate submissions are driving the most website traffic?

→    How does HireAra traffic compare to LinkedIn Ads or job board referrals in terms of quality?

→    Which landing pages have the highest click-through rate to our Attract site?

→    How many hiring manager visits from HireAra converted into inbound enquiries?

This is what it means to have a complete intelligence loop. Not two systems generating separate data. One connected view, from submission to conversion.

https://www.youtube.com/watch?v=dJiWH0czL3w

Book a Demo >>

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What Access Attract Evo Brings to the Partnership

While HireAra focuses on the moment of candidate submission, Access Attract Evo ensures your marketing infrastructure is built to receive, track, and convert the interest that HireAra generates. 

• Catch falling Campaign in 48 Hours 

  If a campaign linked to a HireAra submission flow starts underperforming or job ads on your Attract-powered site stop generating applications, traffic drops — the platform flags it within 48 hours with a one-click fix recommendation. Compare that to the industry practice where most agencies discover campaign failures weeks later in a monthly marketing review, by which point the budget is already spent. Early detection drives a 35% average performance uplift (Access Attract Evo data). 

• Know who to call before your BD team picks up the phone 

  Access Attract Evo's Candidate Presentation platform tracks which hiring managers are actively engaging with your job content and scores their purchase intent before your BD team makes contact. Combined with HireAra's Lead Intent Score on the CV side, this creates a double-layered picture of client readiness. Most agencies have never had access to this level of signal. The result is BD teams calling the right people at exactly the right moment, not a week too late.  
  

• Most agency directors know their numbers. Very few can explain them. 

  Access Attract Evo's Copilot Intelligence feature lets marketing leads and agency directors ask natural language questions "Which traffic source drives the most placements?" or "Why did application rates drop last week?" and receive instant, data-backed answers. Instead of 8–13 hours a month spent building pivot tables, you get the answer in seconds. When HireAra data is included in that analysis, the answers become richer, connecting front-line consultant activity to marketing outcomes in a way no spreadsheet pivot table can match. 

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Why Does This Matter Commercially? 

The commercial argument for using HireAra and Access Attract Evo together isn't just about operational efficiency though the time savings are real. It's about a structural shift in how recruitment agencies compete.

Without the Integration	With HireAra + Attract Evo
Blind follow-ups with no engagement data	Intent-scored follow-up list — call the right people first
Static CV attachments, no tracking	Interactive Digital CVs with real-time engagement signals
Marketing budget linked to clicks, not placements	Full campaign-to-placement attribution via Converge
Silos between consultant and marketing activity	Unified view: submissions + campaigns + conversions
Campaign failures discovered weeks later	48-hour smart alerts with one-click fixes ready

The Recruitment Intelligence Stack Your Agency Has Been Missing Recruitment has always been a relationship business.

But relationships built on guesswork are fragile.

With HireAra agencies report a 20% boost in Interview rates driven by faster submissions and deals won that would previously have been lost and Access Attract Evo gives agencies a 35% boost in performance with time saved and budget waste prevented. When combined this attribution becomes richer; you don't just know which candidates are winning you know which marketing activity, which consultant, and which landing page drove the conversion.

Together, HireAra and Access Attract Evo give agencies the intelligence to build relationships on data — knowing who is engaged, what they are interested in, and when they are ready to move. That is a complete intelligence loop from the first time a hiring manager lays eyes on a candidate profile to the moment they pick up the phone and ask for a meeting. 

That's not just a better way to follow up. That's a better way to recruit. 

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Want to see the integration live?

Book a Demo or speak to your Account Manager to get started.